When it comes to affordability, there's us and then there's the rest.
Turn walk-ins into loyal customers with India’s preferred affordability partner. Drive additional sales and grow your reach with flexible EMI options, and get paid instantly while your customers enjoy the convenience of paying later.

Turn affordability into your business growth engine.
Tap into millions of pre-approved customers from 40+ credit partners, including banks and NBFCs.
Boost premiumisation by enabling customers to split costs of higher-end, premium products into manageable instalments.
Offer Instant Cashback on UPI from leading brands, exclusively on our network
Reach more customers by offering EMIs on all product categories and ticket sizes starting as low as ₹1,000.

And keep customers coming back, time after time.
Offer flexible payment plans from 3 to 24 months, making purchases seamless for customers.
Remove financial stress with no-cost and low-cost EMI options.
Transform UPI payments into a growth lever with instant cashback applied directly at checkout.
Enable customers to buy more or choose premium items, increasing your sales volumes.
Drive customer satisfaction with flexible payment options.

No-cost EMIs. No matter the business.
Offer flexible payments, offers and more, customised for your needs.
Back every transaction with our robust suite of offerings.
Improve sales conversions by allowing customers to view and compare 10 lakh+ EMI and cashback offers in real-time and selecting the best deal. Available on Pine Labs terminals, Google Play and the App Store.
Boost sales by up to 30% with instant cashback redemption on card EMI and Non-EMI transactions and also, on UPI. Unlike the usual 60–90 day wait, your customers can now enjoy their cashback benefits immediately - enhancing their experience and driving more conversions for your business.
Accelerate customer acquisition by offering no-cost EMI options where interest component is deducted upfront from the sale value and customer pays ‘zero’ effective interest. Customers no longer need to wait for 30-60 days to get the benefit of interest-free EMIs.
Capture more customers with the convenience of walk-in payments, no bank card required. Simply trigger a payment link to their phone, allowing them to pay seamlessly. This solution supports all types of EMIs, including Brand EMI, Bank EMI, and myEMI. You send the link, your customer pays via their phone, and you get paid instantly.
Boost average order value with seamless exchange options—customers trading in old mobiles and electronics often upgrade to higher-priced items or add complementary products.
Boost on-the-spot sales conversions by offering customers an assured buyback value for their purchases. This fixed buyback value remains consistent, unaffected by market operating prices, providing customers with confidence and driving immediate sales.
Attract new customers by offering product insurance via no-cost EMIs in partnership with OnsiteGo, OneAssist, Zopper and Servify.

Grow sales with brand-funded Instant Cashback on UPI
Expand your reach beyond card users and turn more shoppers into buyers with offers that don't impact your margins
Drive higher conversions by offering customers instant savings at checkout.
Encourage customers to upgrade to higher-value products with attractive cashback offers.
Leading brands fund the cashback, so you don't have to absorb the discount.

Secure every transaction with
the trust of Pine Labs.
Enhanced with built-in serial number/IMEI validation
and card velocity checks, the system eliminates
potential fraud, fostering trust among brands and
credit partners for every EMI transaction.

All transactions are safeguarded using the SHA-256 (Secure Hash Algorithm 256-bit) protocol, ensuring robust data security and integrity.
Boost growth and efficiency : Discover more solutions for your business.
UPI
Enjoy a seamless UPI payment experience, so you never have to look elsewhere.
DCC
Accept multiple currencies with Dynamic Currency Conversion from foreign travellers.
Affordability
Tap into millions of active users in India by offering Instant Cashback on UPI and EMI's on debit & credit cards

VoicePod/Pro
Clutter-free companion soundboxes for instant UPI payment confirmations.
GrowthHub
Growth tools to acquire, engage customers and provide data analytics for your business growth.
Genie
Create customised billing workflows for faster checkouts and improved operations.

Dive into our blogs.
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