Our Vision

Build the best commerce and fintech
platform from Asia for the world.


Our Mission

To enrich the world through the power of
digital commerce and financial services.

Our Culture

At Pine Labs, we say 'Every Day is Game Day'. Everything that we do, we make sure we give it our all. We play fair. We don't just play to win; we play to become the champions of our field.

Code of Ethics and
Professional Conduct

We adhere to the highest standards of ethical and professional behaviour.

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Giving back to
our community

At Pine Labs, we’re proud of the way our merchant platform makes an impact on our customers’ lives. And we work to extend that impact to communities around us. Our employees volunteer to help people and organizations that work with underprivileged children, the differently-abled and the elderly. We also work to protect and improve the environment by reducing our carbon footprint and pursuing environmentally sustainable actions across all aspects of our operations.

We focus our efforts on 3 key areas, every year

differently-abled children

Working with differently-abled children

Empowering differently-abled children with study material, school and stationery supplies.

On Friendship Day, our employees visited the Noida Deaf Society, a not-for-profit organization working for empowerment of speech - and hearing-impaired children and youth.

Supporting the elderly

Supporting the elderly

Guru Vishram Ashram has served over 4,000 elderly in the past 14 years.

Our employees served a special breakfast to the inmates. After breakfast, our employees spent quality time interacting with the elderly and listening to their stories. Our employees also distributed health care supplies.

Underprivileged children

Working to improve the lives
of underprivileged children

Raising the living conditions and supporting the education of underprivileged students.

Visiting The Love Care Foundation - Every quarter, our employees visit the Love Care Foundation, a non-profit organization that works towards the care of socially and economically deprived children.