Simplifying payments
for the globe.
Pine Labs simplifies payment for merchants, financial
institutions and brands, enabling growth in a fast-changing world.
Simplifying payments
OUR MISSION
To enrich the world through the
power of digital commerce and
financial services.
OUR VISION
To build the best commerce and
fintech platform from Asia,
for the world.
How we’ve grown
Our journey is a testament to innovation, growth, and a relentless pursuit of excellence. From our first step in 1998 to becoming a force in fintech across the globe, we have consistently incubated, evolved, and scaled cutting-edge solutions. Each milestone reflects our commitment to simplifying payments, bridging gaps, and driving transformation in the way businesses and consumers interact. This is more than a timeline – it’s a story of impact, partnerships, and building a future-ready ecosystem.
98
1998
Pine Labs was Founded
Incorporated as Pine Labs Private Limited and started operations in India
05
2005
Launched Plutus
A payment solution to accept credit and debit cards, which streamlines transactions and allows for equated monthly instalment, loyalty benefits and other promotions, India.
13
2013Launched
Launched
PayLater in India
14
2014
Launched PinePerks
A customizable rewards and gifting solution platform, in India
17
2017Expanded our
Expanded our
operations to Malaysia
19
2019
Acquired Qwikcilver
Acquired Qwikcilver (a part of Pine Labs Prepaid)
20
2020Invested in Fave, and
Invested in Fave, and
subsequently fully acquired Fave
20
2020Growing the Merchant Platform
Growing the Merchant Platform
of the Future
Today, we are on our way to building one of the world’s most robust fintech platforms to meet the needs of the modern merchant.
21
2021
Launched Plural
Launched Plural (now Pine Labs Online), in India
22
2022Acquired QFix, Mosambee
Acquired QFix, Mosambee
and Setu
23
2023
Acquired Credit+
25
2025
Merged with Pine Labs Singapore
Merged with Pine Labs Singapore through the Scheme of Arrangement
Our culture.
At Pine Labs, Every Day is Game Day. Everything that we do, we make
sure that we give it our all. We play fair. We don’t just play to win; we
play to become the champions of our field.
Take the shot
Decide fast, deliver right.
Own tomorrow
Innovate for the customer and beyond.
Be the Sherpa
Lead your crew on every expedition.
Be the CEO of what you do
You own it. Make it happen.
Care with tough love
Empower each other with trust, respect, and
openness, even when the stakes are high.
Sign your work like an artist
Master your craft and take pride in delivering
excellence that speaks for itself.
Together, these values fuel our culture and set us
apart. They make sure every day is a chance to
innovate, collaborate, and leave a lasting legacy.
Giving back to the community.
We take immense pride in the transformative impact our merchant platform has on businesses and customers alike. We focus our efforts on three key areas every year.
Improving the lives of underprivileged children.
We are committed to enhancing the living conditions and educational opportunities of underprivileged children, empowering them with the resources they need to build a better future.
Our commitment to
security & compliance.
We prioritise the security of our merchants and their customers by adhering to the
highest industry standards, leaving nothing to imagination. Our dedication to
maintaining a secure payment environment shines through these key certifications.
PCI DSS Compliance
We have consistently achieved compliance with the Payment Card Industry Data Security Standard (PCI DSS), ensuring robust protection of cardholder data across our platforms.
PCI P2PE Certification
Our Plutus Payment Solution is proud to be the first in India to receive the PCI Point-to-Point Encryption (P2PE) certification. This certification signifies that our solution provides the highest level of encryption from the point of interaction to the payment processor, safeguarding sensitive payment information throughout the transaction process.
Additional Certifications
We also hold certifications such as PA DSS v3.2, VISA PIN certification (PCI PIN v2.0 with KIF & RKI), and comply with RBI-PPI SAR and ITGC guidelines, further reinforcing our commitment to security and regulatory compliance. These certifications reflect our unwavering commitment to providing a secure and trustworthy payment platform, instilling confidence in our partners and customers alike.
