Grow revenue with embedded bill payments

Turn daily utility payments into regular platform engagement.

Achieve sustained user engagement, improved retention metrics and increased revenue streams by embedding bill payments in your platform.

    Woman using a smartphone to make utility bill payments through a digital platform

    Bill payments, embedded
    and monetised.

    Embed bill payment services via the Bharat Bill Payment System (BBPS) with complete
    flexbility over integration, UX/UI and branding.

    Setu BBPS COU.

    With every transaction, your platform earns, creating a high-frequency, high-retention utility inside your app or site.
    Enable users to pay for recurring categories.

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      Electricity

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      Mobile & Broadband

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      Gas & LPG

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      Water

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      Loan EMIs

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      Education fees

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    Why choose Setu BBPS COU?

    Monetise everyday bills.

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      Earn on every completed payment transaction.

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      Support multiple bill categories and thousands of billers.

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      Float-based revenue opportunity with real-time settlement.

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    Deliver a seamless experience.

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      Pre-certified screen flows with your brand fonts colours and UX.

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      Real-time tracking, payment status updates and digital receipts.

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      Built-in dispute management workflows to reduce support overhead.

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    Integration flexibility that fits your stack.

    Choose from three ways to go live, depending on your product maturity:

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      1-line website integration: Fast route to market

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      Native SDK: For Android and iOS apps

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      Complete API access: For teams building their own custom flows

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    Embed, engage

    and earn.

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    Lenders & NBFCs

    Simplify load repayments through in-app flows.

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    Insurance providers

    Offer premium payments to increase retention.

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    Neobanks

    Add bill payments to drive monthly engagement.

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    Money transfer apps

    Introduce a new, fee-earning transaction type.

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    Consumer platforms

    Compete with UPI apps via a full payment stack.

    Get started today.