Reach international shoppers with a secure, fast and frictionless payment option they already trust.
How Apple Pay works
Reach international customers with familiar, one-tap checkout experiences. Apple Pay reduces cross-border payment friction and helps improve payment completion rates – without changing your existing checkout flow.
Select Apple Pay
- The customer chooses Apple Pay at checkout – the button shows only where it is supported and cards are added.
Choose a card
- Apple Pay displays their default card and other saved cards. The customer picks the one to pay with.
Authenticate
- They confirm with Face ID, Touch ID, or a double-click of the side button following the on-screen prompt.
Done
- Payment processes instantly and the customer returns to your site or app with a confirmation.
Common checkout issues global customers face
When a global customer wants to make a payment, friction gets in the way of the sale.
Remove that friction with Apple Pay
Manual card entry
All 16 digits, expiry and CVV, typed on a mobile screen
International OTP issues
The SMS doesn’t reach, or arrives too late.
Trust anxiety
“Is this site safe? Should I really enter my card here?”
Next-Gen Features - Simplify Checkout with Apple Pay
Automatic device detection
The Apple Pay button appears automatically at checkout for supported devices and regions – no extra steps for the customer.
Biometric authentication
Customers authenticate with Face ID, Touch ID or a double-click of the side button. No passwords, no OTP.
Tokenised, privacy-first payments
Card details are replaced with device-level tokens secured in Apple’s Secure Enclave, built on Apple’s privacy-first approach.
Global reach across 70+ countries
Accept global payments from affluent international shoppers, with settlement in INR and a consistent experience on every Apple device.
Turn every checkout into conversion.
40-50% - average cart abandonment for international customers at the payment step.
That is exactly what Apple Pay unlocks.
Keep payment secure
at every step
Tokenised payments mean no plain card details are shared, while the secure enclave keeps credentials safe on device and biometric authentication prevents misuse.
Get started
Reach premium global buyers with one-tap checkout
Apple Pay reduces checkout friction and improves payment completion - without changing your existing checkout flow.
Faster, one-tap checkout with Face ID or Touch ID
No manual card entry or OTP friction
Secure, tokenised transactions with device-level authentication
Works natively across iPhone, iPad, Apple Watch and Mac
A unified international payment
across industries
Frequently Asked Questions
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