SMB

Level up your checkout. Scale like the big brands.

For fast-growing D2C brands, Pine Labs brings enterprise-ready checkout, EMIs, offer management, settlements, and dashboards, without the enterprise complexity.

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    The checkout that knows your customer

    Introducing Infinity Checkout- Intelligent, tailored, and lightning-fast for smart checkouts & sharp conversions. Smart features of a checkout built for ambitious D2C brands.

    Instant onboarding

    Go live in minutes. Kickstart your business in a snap.

    Popular integrations

    Plug-and-play integrations for popular website building platforms.

    Repeat purchases & refund boost

    Integrated with Pine Labs’ loyalty ecosystem for repeat purchases and refunds.

    Intelligent dashboard

    Unified dashboard to track offline and online payments, in real–time.

    100% domestic coverage

    Cards, UPI, wallet, PaybyPoints, net banking.

    Global payment methods

    Apple Pay wallet integration

    Flexible & smart payments

    Enable partial payments with downpayment + EMI, smart payment & refund retry.

    Fast checkout

    Pre-filled details, auto-applied coupons & 2-click checkout for blazing fast checkout that your customers will love.

    Offers Engine

    Build offers in minutes without a developer. Configure & manage complex offers with ease.

    Personalisation

    Recommend best offer using past Pine Labs transactions (on any offline device or online)

    Turn every purchase into an easy choice.

    Boost sales with EMI, BNPL, Pay Later and supercharge it with Pine Labs’ Offers Engine. The Pine Labs Affordability Suite + Offers Engine One powerful stack that boosts affordability and makes offers smart.

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    Brand EMI Suite

    Instant EMIs across banks, cards, and products.

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    Centralised offer management

    One dashboard, all offers, in one place. 

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    Smart templates & APIs

    Create, edit, or pause offers in <1 hour.

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    Streamlined reconciliation

    Automated fund flows across sponsors, banks & PGs. 

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    Supports multiple  offer constructs

    Flat discounts, instant EMI, deferred EMI, BIN-targeted promos.

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    Offer Engine

    A single place for to create, manage and run offers

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    Insights & recommendations

    Real-time ROI tracking and campaign intelligence 

    One place for every offer.  Zero chaos.

    Create & manage all your offers across payment gateways and channels in one place so you can launch faster, optimise better, and grow revenue.

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      Centralised offer management

      One place to create, manage, pause, and optimize offers across channels and PG partners. 

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      Payment gateway agnostic

      Create & run offers easily across payment gateways of your choice, without locking you into one ecosystem.

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      Multi-persona dashboard view

      Offers Engine serves marketing, operations, finance, and partners, without forcing them into the same interface, giving different views of the same campaign.

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      Brand EMI suite

      Run affordability-led campaigns with instant/deferred EMI and merchant-brand sponsorship models.

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      Real-time ROI visibility

      Get live visibility into spend, performance, and ROI while campaigns are running.

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      Streamlined reconciliation

      Offers Engine simplifies reconciliation across merchants, brands, banks, and payment gateways.

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      Omnichannel reach

      Surface offers across Pine Labs POS, PG network, issuer apps, and partner websites.

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    Plugins that plug & go. Simple, secure, and built for scale.

    Why utilise developer effort? Integrate payments yourself with our easy-to-use plugins.

    One-click activation

    One-click activation

    Enable Pine Labs directly from your Shopify or WooCommerce dashboard. No coding, no complex setups. Go live in hours, not days.

    Always updated, always compliant

    Always updated, always compliant

    Stay worry-free about PCI standards or regulatory updates. Our plugins handle security and compliance automatically.

    All payment methods in one plugin

    All payment methods in one plugin

    From UPI and cards to wallets, BNPL, and EMIs, your customers get the payment options they expect. You get higher conversions and fewer abandoned carts.

    Frictionless onboarding

    Frictionless onboarding

    Transparent pricing, easy documentation, and quick merchant support make it simple to start and scale.

    Cut the manual work, win back customer trust.

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      Instant refunds with one click 

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      Automated COD settlement tracking 

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      Fewer disputes, happier customers 

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    Cash flow that matches your growth pace.

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      T+1 settlements or instant payouts

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      No waiting, no blocked working capital

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      Scale marketing & inventory with faster access to funds

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    Know what drives your growth. Double down on it.

    Growth Hub is your command centre, giving you real-time visibility, insights, and recommendations to scale smarter.

    Track payments, refunds, COD reconciliation, and settlements in one place.

    See repeat buyers, high-value customers, and drop-offs to shape retention strategy.

    Monitor ROI of discounts, EMI, and BNPL offers, and tweak them on the fly.

    Get nudges on what’s working — best payment modes, peak timings, and high-converting offers.

    Whether selling on Shopify, WooCommerce, or custom sites, get a single pane of truth.

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    Go global with ease with Apple Pay & more

    Let’s talk
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    Why choose Pine Labs?

    Because we bring enterprise muscle to growing brands.

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      Enterprise-like checkout for SMBs

    • Instant refunds to delight customers

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      Affordability stack that boosts sales

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      Global-ready payments when you are

      Drive purchase decisions with our offer discovery widget.

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      The wealth of customer data

      Higher conversions with BIN based offers for specific card partnerships

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      The strength of our offline legacy

      Provide flexible payment options including Debit EMI, No-Cost EMI, and Low-Cost EMI.

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    We’re right where you are

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    Shopify & WooCommerce app stores

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    Partnered with Shiprocket, GoKwik & leading logistics SaaS

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    Trusted by CA/MSME associations