Press Release

April 22, 2024

Pine Labs' Setu appoints former SAP India Executive Anand Raisinghani as its CEO

enabling ecomerce

Bengaluru, April 22, 2024: Leading API infrastructure company, Setu has announced the appointment of Anand Raisinghani as its new CEO. Anand has vast experience in building high-performance teams and joins at a time when consent-based structured data sharing via the Account Aggregation model is gaining prominence.

Prior to joining Pine Labs' Setu, Anand was the VP and Head - Professional Services, BFSI, Telecom, and Media, at SAP India. He has more than two decades of experience and has worked for global technology companies like Equifax, IBM, and Wipro.

Anand will steer Setu in its next phase of growth around the promising space of open banking, account aggregation, API platforms, embedded finance, and data gateway. He will work closely with Setu’s co-founder Nikhil Kumar who has made stellar contributions to India’s API economy through his earlier work with India Stack on Aadhaar and UPI and now towards building an API-first company Setu.

“I am excited for the opportunity to lead Setu into its next growth phase. The incredible team at Setu, led by Nikhil, have built a powerful API fintech focussed on driving successful customer outcomes. Setu’s strong execution ability to offer innovative solutions that keep pace with the rapid evolution within the industry bodes well for us. I look forward to working closely with our customers and partners, to achieve new milestones together,” said Anand Raisinghani, CEO, Setu.

Setu has expertise in account aggregation, data gateway, identity verification, embedded finance, Open Network for Digital Commerce (ONDC), WhatsApp Business, and Bharat Bill Payment Service (BBPS). Setu performs an important role in the fintech ecosystem by powering banks, insurance companies, lending firms, AMCs, other financial institutions with cutting-edge API-driven financial architecture integrations.

 


About Pine Labs

Pine Labs is a leading merchant commerce omnichannel platform operating across India, Middle East, and Southeast Asia. Pine Labs' tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale.

In digital payments, our online payments cloud-based software Plural represents a one-stop payments destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up.

Our Issuing business is powered by Qwikcilver - Qwikcilver offers a cutting-edge, full-stack, end-to-end technology service solution in the Pre-paid Transaction Management, Gift Cards, and Sales/ Distribution Space, with a strong presence in multiple countries and live service engagements with leading brands and major customers from the Retail, Hospitality and Airline Industries, across the following geographical regions; South Asia - India, South East Asia and the Far East - Singapore, Malaysia, Indonesia, Philippines, Middle East and Africa - Dubai, Abu Dhabi, South Africa, Europe - Luxembourg and Czech Republic, Australia, New Zealand and Hawaii in the United States of America, at the present moment.

In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.

To know more, please visit www.pinelabs.com and https://setu.co/

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