Pine Labs has Introduced a new logo | Pine Labs

Press Release

January 23, 2019

Pine Labs now has a new logo

New Delhi, January 23, 2019: Pine Labs has adopted a new logo. The green and black logo replaces the orange and blue logo the company used since 1998. The logo has a bright green double arrow symbol pointed Northeast, and denotes growth, prosperity and optimism.

Pine Labs Chief Executive Officer, Vicky Bindra, said "This is an exciting time for us, at Pine Labs."

"We grew and evolved over the years, keeping pace with the changing needs of our merchants. As we strengthen our merchant platform and aim for greater merchant prosperity, it is time to change our logo. The new branding is representative of our and our community's aspirations," Bindra explained.

Pine Labs has a robust cloud technology-based merchant platform that helps merchants sell more, grow their business and reduce cost and complexity. Built and improved in-house over many years, the platform enables all forms of point-of-sale transaction in offline stores including debit and credit cards, mobile wallets, Unified Payment Interface (UPI) and Bharat QR. The platform also allows Pine Labs and its partners to provide financial services solutions to merchants including equated monthly instalments (EMI), extended warranty and small business loans.

Pine Labs has also revamped its website. You can view it at

About Pine Labs

Pine Labs is one of Asia's leading merchant commerce platforms. Its unique cloud-based platform enables it to offer a wide range of payment acceptance and merchant commerce solutions. Pine Labs' stored value platform offers issuing, processing and distributing digital gift cards for corporate customers. Its customer base includes prominent large, mid-sized and small merchants across India, South East Asia and the Middle East. Pine Labs is incorporated in Singapore. Its key investors are Sequoia India, Mastercard, Actis Capital, Temasek, PayPal and Sofina. To know more, please visit

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