Mumbai, October 8, 2025 – Global fintech platform Pine Labs Limited in collaboration with Flipkart, India’s homegrown e-commerce marketplace, today unveiled its latest offering called the ‘Flipkart Bharat Yatra Card’. This digital prepaid card will empower commuters of public transport in India experience a seamless digital payments experience during travel in buses, metros, and other mass transit networks where National Common Mobility Card (NCMC) is enabled as a mode of payment. The Flipkart Bharat Yatra Card is expected to reduce queues at payment and kiosk counters, cut down recharge-related delays, and improve transit time for commuters.
Metro rail and rapid rail transit systems in India continue to expand and as per India’s Economic Survey 2025, the daily ridership has reached 10.2 million¹ as of January 2025. The Flipkart Bharat Yatra Card aims to provide this ever-rising commuter base with a reloadable non-KYC transit card along with a companion app to help with recharge and account management.
Commuters will be able to purchase these physical cards from the Flipkart app, including its quick commerce platform, Flipkart Minutes. After receiving the card, customers can activate and add money to it by scanning the UPI QR code printed on the card or through the Bharat Yatra Card app, available on both Google Play and Apple’s App Store.
Commenting on the launch, B Amrish Rau, CEO, Pine Labs Limited, said, “The Flipkart Bharat Yatra Card is a step towards a unified, inclusive, and frictionless mobility payment experience for Indians. Built on the rails of our full stack Issuing technology platform, the card aims to offer transit payment experience to commuters in India. The future of payments for urban mobility in India needs to be fast, interoperable, accessible to all, and that’s what we are aiming to do with this important product launch.”
With consumer reluctance in blocking their funds in multiple cards, the launch of the interoperable Flipkart Bharat Yatra Card is expected to help unify the in-transit payment platform for consumers in India.
With Flipkart Minutes enabling rapid doorstep delivery across key metros, customers can access the Flipkart Bharat Yatra Card quickly and conveniently. The launch reflects Flipkart’s commitment to expanding digital payment adoption, supporting the Government’s vision of a cashless economy, and building technology-led solutions that make everyday life simpler for millions of Indians.
Gaurav Arora, Vice President, Flipkart Payments, Flipkart said, “At Flipkart, we are focused on building for convenience and access, and the Flipkart Bharat Yatra Card is a strong step in that direction. Our collaboration with Pine Labs has made this possible, combining Flipkart’s reach with Pine Labs’ technology expertise to deliver a truly consumer-first transit payments solution. It’s a step toward truly connected urban living, and we are proud to support a vision that combines speed, simplicity, and digital enablement.”
The Flipkart Bharat Yatra Card is a ₹50 non-KYC, reloadable NCMC-enabled smart card designed for metro, bus, and parking payments. With offline balance support of up to ₹2,000, users can load funds via the Bharat Yatra app, Bharat Connect (formerly BBPS), any UPI app or from the payment counter at any metro station and update card balance by simply tapping it on an NFC-enabled Android phone. The companion app also allows linking multiple cards for easy management and transaction tracking.
The initial launch will ease transit payment experience for metro commuters in Delhi, Mumbai, Bengaluru, Chennai, and Ahmedabad, some of the big cities with mass transit systems like metros and buses. Additional new cities are expected to be added in the future.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI payments. Beyond shopping, Flipkart continues to create jobs, empower entrepreneurs, and strengthen India’s digital economy.
For media queries, please write to: media@flipkart.com.
About Pine Labs Limited
Pine Labs Limited is a technology company digitising commerce, through digital payments and issuing solutions in India and across the globe. We have built an advanced technology infrastructure to help accelerate the digitisation journey of merchants, consumer brands, enterprises, and financial institutions. We operate in India and a growing number of international markets including Malaysia, UAE, Singapore, Australia, USA, and Africa.
Our digital payments business represents a one-stop software solution across channels, including online payments designed to deliver secure and smooth online payment experiences to the end user, powered by a tech stack. We also provide integrated affordability solutions for merchants and consumer brands and enterprises, and Fintech infrastructure solutions for financial institutions.
Our issuing business offers a full-stack, end-to-end technology service solution in physical prepaid instruments, gift cards, and sales/ distribution space, with a presence in multiple countries and with brands and customers from the retail, hospitality and travel industries. We offer prepaid instruments primarily in India, Southeast Asia, Australia and the United States and we presently offer Credit+ in India, Africa, and Southeast Asia.
To know more, please visit www.pinelabs.com
Disclaimer:
Pine Labs Limited (the “Company”) is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus dated June 25, 2025 (“DRHP”), with the Securities and Exchange Board of India (“SEBI”), the National Stock Exchange of India Limited (“NSE”) and BSE Limited (“BSE”). The DRHP is available on the website of the Company at www.pinelabs.com, SEBI at www.sebi.gov.in, as well as on the websites of the book running lead managers, i.e., Axis Capital Limited, Morgan Stanley India Company Private Limited, Citigroup Global Markets India Private Limited, J.P. Morgan India Private Limited and Jefferies India Private Limited at www.axiscapital.co.in, www.morganstanley.com/india, www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm, www.jpmipl.com and www.jefferies.com, respectively and the websites of the NSE and BSE at www.nseindia.com and www.bseindia.com, respectively. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the red herring prospectus proposed to be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in future. Potential investors should not rely on the DRHP filed with the SEBI and Stock Exchanges in making any investment decision. This announcement is not an offer of securities for sale in the United States or elsewhere. This announcement has been prepared for publication in India only and is not for publication or distribution, directly or indirectly, in or into the United States. This announcement is not an offer for sale of the Equity Shares in the United States. The Equity Shares may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. The company does not intend to register any portion of the offering in the United States or to conduct a public offering of Equity Shares in the United States.
