Singapore, November 3, 2022 – Leading merchant commerce omnichannel platform, Pine Labs today announced its partnership with Singlife with Aviva, a leading financial services company in Singapore. Through this partnership, all customer-facing platforms and internal employee gift cards for Singlife will be powered by Qwikcilver, a Pine Labs brand. Pine Labs will also extend its QwikGiftAPI product to enable multi-brand gift cards on the Singlife app platform and QwikServ product to enable generation of multiple gift cards with ease.
Qwikcilver delivers a robust tech-first platform for end-to-end issuance, acceptance, and distribution of physical and digital gift cards. The brand already powers more than 3.6 billion gift cards across diverse industry verticals including e-commerce, travel, hospitality, retail, healthcare, beauty and wellness, to name a few. With 665 million cards issued to date, enabling 1.47 billion transactions in 17 countries, brand Qwikcilver is one of the market leaders in the gift card space.
Commenting on the announcement, Dheeraj Chowdhry, Chief Business Officer & Head – Pay Later, Southeast Asia, Pine Labs, said “Our gift card vertical Qwikcilver, a stored value platform providing enterprise and B2C solutions is second to none and has a formidable presence in India, Southeast Asia and some of the other key western markets. Our tie-up with Singlife will elevate the experience of their customers and empower this renowned organisation with the ability to scale their gift card initiatives. I welcome them on this journey to improved customer experience and engagement. A progressive market economy like Singapore is inching closer to becoming a truly cashless society and at Pine Labs we are proud to play our part in it.”
