Brand Guidelines

Brand new guidelines for
a brand new move.

Embrace innovation with our latest
guidelines, designed to empower success
and simplify your transition.

Pine

Innovative guidelines,
inspired growth.

Empowering journeys of change and innovation, we establish fresh standards
to guide transformative actions.

Group of Members discussing

Purpose

Pine Labs harnesses the entrepreneurial spirit in you to enrich the world by transforming commerce.

People discussing

Promise

Our platform, your move.

Our brand’s key focus is helping empower the entrepreneurial spirit. Everything we say and do, helps merchants and businesses of all sizes harness this spirit and make the right moves to grow.

Your guide to a stronger brand identity.

Empowering journeys of change and innovation, we establish fresh standards to guide transformative actions.

Corporate Deck

Understand the Pine Labs platform inside-out and pitch it in style.

Presentation template

These showcase our new look to help present and sell your new ideas.

Joining a meeting_ Do it in style

Represent the culture we sport at Pine Labs with these exclusive video call backgrounds for your next meeting.

Email Signature

All-new signature templates to help you sign off in style.

Brand-Identity-Tone-Of-Voice

What we seek should match our speak. Here’s the tone of voice to adhere to each time you write to represent Pine Labs.

Brand guidelines: Defining who we are.

Pine Labs logo

Logo

The new Pine Labs logo embodies our commitment to enabling the entrepreneurial spirit. Our distinct arrowhead pointing upward represents 'Your Move' and is a sign of progress at work.

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Pine Labs sub-brand logos

Sub Brand Logos

Access all our company logos in a click.

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Pine Labs wordmark with alignment grid and spacing rules, accompanied by logo usage instructions

Logo Guidelines

The Pine Labs logotype consists of a wordmark. It is a highly valuable corporate asset that must be used consistently across all channels, solely in its approved forms.

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Pine Labs brand colors showing four swatches with hex codes

Colour Palette

The new Pine Labs identity comes with its own family of colours that help accentuate the corporate and sub-brands distinctly.

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Wireframe layout showing a headline, subheadings, placeholder content blocks, and text area, using Pine Labs brand colors

Visual world

Here are a myriad ways in which our visual articulation of the new brand world comes alive.

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Minimal icons in Pine Labs design style

Iconography

Using the most basic geometric shapes, we have created a world of minimal icons with clear visual function.

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Pine Labs illustration guideline

Illustration guideline

Elaborate illustration style guide to help your designs stand out.

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Barista using Pine Labs payment device at a counter

Photography guideline

Photography guide to help put your business in focus.

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Payment solutions
that fit your business.

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us to design a custom package for your business