Things to remember to grow your retail business

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Things to remember to grow your retail business

Success does not come overnight. There's no better example from history than the Late Colonel Sanders, the founder of Kentucky Fried Chicken (KFC) and one of the most recognisable brand ambassadors ever. Colonel was a retiree who had nothing much with him except for a fried chicken recipe. To promote his recipe, he drove around the country and knocked on the door of several restaurants before tasking success.

Whether you are a new retailer or an experienced one, there is no dearth of opportunities to take your business to the next level. Here are a few things you can consider right away:

#1. Make your customers feel safe

The way businesses operate and the way customers shop both have undergone a drastic transformation in the post COVID-19 world. To instil confidence in your customers and drive sales it is important to let them know that you care for them. If you are taking all the health and safety measures, let your customers know that they can shop at your store safely without worrying. We recommend you download this poster for Free from the Pine Labs website and put it at the store entrance if you are complying with all the safety requirements.

#2. Know your customers

Keep a close eye on your store transaction data as you can unlock actionable insights by studying it. A great way to target loyal customers and create personalised experiences for them is through Analytics. Pine Labs Analytics is just what you need to get rich customer insights.

#3. Offer EMIs to customers

One of the best ways to attract customers is through exciting cashback offers and EMIs. Pine Labs Affordability is being used by most of our merchant partners as they can easily woo new customers through exciting bank and brand EMI offers available not just on credit cards but debit cards as well.

#4. Encourage shoppers to return often

Once you make a customer, think of ways to retain him/her. Implementing a loyalty program and rewarding your customers is a great way to convert new customers into loyal customers and increase customer engagement.

We also recommend you read: Loyalty program integration requires a lot of investment - Myth or Fact?

#5. Improve the Customer Experience

In this fast-paced world, customers look for quick ways to shop and complete payments. Long wait time during checkout can hamper customer experience and lower the chances of return visitors. Pine Labs Android PoS, Plutus Smart is a solution that can help you quickly accept multiple payment modes with ease and security, calculate EMI offers, capture customer feedback, and do a lot more. Not only this, you can seamlessly integrate third-party business apps with Plutus Smart and simplify your daily business operations.

To know more, contact us.

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