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By Sunil Param | March 25, 2022
Sunil Param is the Head of Content and Communications at Pine Labs.
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Be it a commendation or an expression of gratitude, there's no better feeling than being appreciated. The human desire to constantly feel valued is a big opportunity and one exciting route that businesses are taking today to strengthen their people relationships. Corporate gifting has come of age and corporate gift cards are now more tuned towards the needs of the recipient versus a one-formula-fit-all gifting strategy devised by the sender.
Corporate entities valuing their employees, customers, and partners are investing in the power of corporate gift cards. Even government-owned entities are launching Gift Card programs for their customers. In June 2021, LIC Cards Services Limited in collaboration with IDBI Bank launched a contactless prepaid Gift Card program called 'Shagun' on the RuPay platform 1.
Corporate Gift Cards are being reimagined and customised to meet the needs of businesses. And why not? After all, they are a perfect avenue for businesses to amplify their brand equity, improve engagement, and build loyalty among employees, customers, and partners.
Not to forget the importance of gift cards in improving the cash flow for a business. There's no better example than the onset of the COVID-19 pandemic when retailers had to bear the brunt of the prolonged lockdowns. Under such trying times, whether you are a small business or an established brand, selling gift card to loyal customers is one surefire way of keeping the business going.
Businesses are also using their Corporate Gift Card programs for employee engagement activities. These gift cards are helping companies reward, recognize, motivate, and engage employees instantly. While corporate gifting has been around for quite some time, this idea of a personalised, measurable, and easily scalable corporate gift card program is appealing to businesses who believe in the power of instant gratification and how it can add a spark of motivation in their people.
Corporate Gift Cards landscape will continue to evolve as it has with the passage of time. Physical gift cards are gradually paving the way for the digital versions as there has been a massive shift towards e-gift cards in recent times. In fact, it was revealed that 93% Indians preferred electronic gift cards over physical gift cards according to a study announced on the sidelines of the third edition of the Gift Card Conclave conducted by Qwikcilver Solutions.
All you need is a trusted partner to deliver a robust Corporate Gift Program for your precise needs. From ideation of customised Corporate Rewards Solutions to the execution via a robust Rewards Fulfillment program, Qwikcilver has some amazing programs to get a high-impact corporate gifting program up and running for your business in no time.
So, why wait? Take the plunge today and experience an unparalleled experience of joining a trusted, most used widely used end-to-end Corporate Gift Card program offered by Qwikcilver.
By Pine Labs | on June 23, 2022
By Sunil Param | on June 13, 2022