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By Pine Labs | May 15, 2025
In 2024, digital transactions in India crossed 208 billion, 59% jump in just one year. As a PM or CTO, you’ve likely felt this seismic shift. Payment systems, once an operational afterthought, are now central to the user experience and your growth strategy.
Not long ago, payment success rates were a constant headache. Checkout abandonment kept teams up at night. And integrating a new payment partner felt like a mini product launch. Fast-forward to today, and your users expect more than functionality. They expect instant, invisible, and intuitive payments. Tap, scan, click—it has to work. Every time.
The shift is undeniable. But how did we get here? And more importantly, where are we going? This blog traces the journey from ancient bartering to UPI and beyond. Not just to reflect on how far we’ve come, but to give you the clarity to design what’s next.
Here’s how the transformation unfolded:
In India:
Globally:
Today, your customers expect digital-first payment solutions. They demand tap-to-pay, facial recognition, and voice-enabled checkouts. At Pine Labs Online, we help platforms like yours stay ahead, enabling every kind of payment, everywhere your users are.
In semi-urban and rural areas alone, UPI transactions have surged by 33% in 2024.
Contactless technologies like NFC and tap-to-pay cards are also taking off. According to Visa, 80% of global in-store payments are now contactless.
Over 82% of millennials and 85% of Gen Z users prefer digital payments over cash.
Upgrade your payment systems to match today’s commerce. Contact us to explore the complete suite.
By Pine Labs | on May 30, 2025