Loyalty program integration requires a lot of investment - Myth or Fact?

Loyalty program integration requires a lot of investment - Myth or Fact?

By Praloy Saha | September 11, 2020

Customer Loyalty programs in India have evolved from being a necessity for travel and lifestyle industry to a must-have for every business. Today, businesses across diverse industry verticals realise the importance of Customer Loyalty and have started investing in the same. However, when it comes to the unorganised sector or small scale businesses, most merchants feel that Customer Loyalty Program is something that needs a lot of investment in term of time and money and will not result in expected Return on Investment (ROI).

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