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Customer Loyalty programs in India have evolved from being a necessity for travel and lifestyle industry to a must-have for every business. Today, businesses across diverse industry verticals realise the importance of Customer Loyalty and have started investing in the same. However, when it comes to the unorganised sector or small scale businesses, most merchants feel that Customer Loyalty Program is something that needs a lot of investment in term of time and money and will not result in expected Return on Investment (ROI).
By Sunil Param | on April 05, 2021
By Vinisha Kataria | on April 01, 2021