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Customers are an important focus area for any offline retail business, large or small. Retail merchants need to put their time and effort consistently on activities like Customer Acquisition, Retention and Engagement. This constant focus on Customer CARE is important for offline retailers, especially with the growing competition from other retailers as well as from e-commerce players. While new customer acquisition in retail comes at a heavy cost, it is a known fact that customer retention and engagement are big wins that the merchants can focus on to improve their profitability.
Ensuring a consistently positive in-store customer experience in retail can be made possible if the store owner has access to rich data insights about their customers. Sadly, this is not the case for many merchants, as the merchants do not have access to interesting data on customer spend, purchase history and the SKU-level real-time insights to manage their inventory well. This kind of data can be game changer for merchants and can go a long way to improve customer experience.
Since customer experience has gained paramount importance, merchants can look at the following ways to improve customer experience, irrespective of the size or the type of their retail store.
A positive in-store customer experience in retail will lead to repeat business from existing customers and therefore, it is in the best interest of merchants to focus on customer experience. Crafting a flawless customer experience in retail will not be easy without the power of analytical as these invaluable insights will know the shopping pattern of customers and help create personalized offers based on customer segmentation.
It is, therefore, important for retail merchants in India to go big with the idea of installing POS machines in their stores that can help them accept payments as well as capture real-time insights on their customers that they can access anytime, anywhere to make informed business decisions.
If you want to stay ahead of competition and get profitable in the times to come. Contact us today!
By Sunil Param | on April 05, 2021
By Vinisha Kataria | on April 01, 2021