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By Sunil Param | May 28, 2021
Sunil Param is the Head of Content and Communications at Pine Labs.
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India's fascination for the tangible currency refuses to die. From the use of the Asharfis (Gold coins) in pre-colonial times to the liberated India of today where "Cash is still the King", the idea of transacting in physical currency seems to be ingrained in our way of life. Having said that, this is also an India which is one of the youngest nations in the world, a nation where Gen Zers and Millennials are driving the discourse and heralding a change in payment behavior. In this tech-driven world of Bitcoin and Dogecoin, the transition to digital payments in India will eventually pick pace and usurp the dominance of cash, if not now, 5 years from now seems a certainty for sure.
The incumbent government along with the banking regulator have made many remarkable policy interventions to make it an environment conducive for digital India and specifically digital payments. Major catalysts like the 2016 bank note demonetisation and the ongoing COVID-19 pandemic have also accelerated the pace of digital payments adoption in India.
Pine Labs, as a responsible fintech has played a key role as well in this journey to digitise a nation of a billion plus. The launch of Pine Labs AllTap early this year is one good example of it. Do watch this launch day video of AllTap, a smart mobile app for payment acceptance which has already garnered over 100,000 installs on Google Play Store.
AllTap is a revolutionary mobile payment app that converts an Android smartphone into a payment acceptance device.
All this and more!
Imagine what this means for the scores of businesses, especially the ones run by small merchants, home entrepreneurs, street vendors, hawkers, cab drivers. For this critical cohort, the introduction of Pine Labs AllTap now eliminates one of the biggest barriers to digital payments adoption in India i.e. cost. The fact that all you need is a smartphone to start accepting digital payments is bound to accelerate the pace of adoption and bring in many smaller businesses in to the digital ecosystem, especially the ones in Tier 3-6 cities and the hinterlands.
At Pine Labs, we are all proud of AllTap, a pioneering and innovative mobile payments app. The launch of AllTap will usher in an era of more Indians joining the digital payments bandwagon and help us break free from the cash-intensive to a more secure, transparent, and robust digital economy that we are aspiring to be. The buzz is already there as can be seen on our Google Play Store review page.
Download the app from here:
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