Our Story | Pine Labs

Our Story

Gathering Momentum

Founded in 1998.

1998
Pine labs 1988
Pine labs
Pine labs

In the beginning, the focus was clearly on large-scale, smart, card-based payment and loyalty solutions for the retail petroleum industry.

Pine labs
Pine labs

2009

It was in 2009 that our real payments journey began when we ventured into the mainstream payments space to provide solutions to merchants, connecting them to banks and other financial services.

Pine labs
Pine labs

2012

By 2012, we had redefined our payment technology offerings and grown into a company that pioneered the smart, cloud-based unified point-of-sale platform. A platform designed to reduce costs and drive revenues for retailers.

Pine labs
Pine labs

We were acutely aware that merchants were seeking solutions to enhance their engagement with customers during the payment process. We partnered with banks and payment aggregators and ensured our POS terminal could process all forms of digital payments.

Pine labs
Pine labs renewed journey

This was the beginning of a renewed journey.

renewed journey
Pine labs

Our alliances with top banks and brands gave us the ability to offer multiple services to the merchant through our platform. Thus, we evolved into a merchant platform that encompasses solutions around payments, risk assessment, multi-channel analytics, merchant lending and insurance, brand offers, cashbacks, integrated billing and more. We have a network of 21 financial services institutions and 100 brands in our network.

Pine labs
Pine labs

2017

The year 2017 saw us lay our first global footprint, when we entered Malaysia with an exclusive partnership with CIMB Bank.

Pine labs
Pine labs

Today, we are well into building the world’s most robust merchant platform that brings together technology and financial solutions to meet every need of the modern merchant.

Our Products

See how Pine Labs can help your business.


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Customer Stories

Merchants, big and small, have moved to our market-leading platform. Here’s why

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