---
title: Affordability Suite
slug: affordability-suite
excerpt: >-
  Offer flexible EMI, cardless EMI, BNPL, and down payment options at checkout
  with Pine Labs Online Affordability Suite APIs.
hidden: false
metadata:
  title: 'Affordability Suite API — EMI, BNPL & Financing | Pine Labs Payments gateway'
  description: >-
    Complete affordability suite API integration. Offer credit EMI, debit EMI,
    cardless EMI, BNPL, and down payment options with offer discovery and
    validation APIs.
  keywords: >-
    affordability suite API, EMI API, BNPL API, offer discovery, payment
    financing, installment payments, buy now pay later
  robots: index
sidebar_order: 1
---
## Overview

Learn about Pine Labs Affordability Suite and how it enables you to offer flexible EMI payment options on purchases.

With Pine Labs Affordability Suite, you can empower your customers with flexible payment options that reduce upfront costs and make high-value purchases more accessible. This feature is ideal for businesses looking to attract more customers, increase conversions, and expand into underserved markets across India, all while offering a seamless checkout experience.

## Flexible EMI Options

<CardGrid>
  <Card
    title="Credit Card EMI"
    icon="credit-card"
    href="affordability-suite/accept-emi-payments/credit-emi"
    description="Allows your customers to transform high-value purchases into affordable monthly installments using their credit cards. The total transaction amount is deducted upfront from their credit limit and repaid in easy EMIs."
  />
  <Card
    title="Debit Card EMI"
    icon="credit-card"
    href="affordability-suite/accept-emi-payments/debit-emi"
    description="Enables pre-approved debit cardholders to make purchases in installments, with monthly deductions directly from their savings account."
  />
  <Card
    title="Cardless EMI"
    icon="shopping-cart"
    href="affordability-suite/cardless-emi"
    description="Provides customers the option to avail of EMIs without a credit or debit card by using their mobile number, PAN, or other KYC details, often linked to pre-approved limits from NBFCs or lenders."
  />
  <Card
    title="Downpayment EMI"
    icon="coins"
    href="affordability-suite/accept-emi-payments/down-payments-emi"
    description="Enables your customers to split their payments into an upfront down payment and subsequent EMIs. Supports interest subvention, cashback, and discount offers."
  />
</CardGrid>

### Business Benefits

| EMI Type | Business Benefit |
| --- | --- |
| **Credit Card EMI** | Improves conversion rates, increases average order value (AOV), and allows you to offer No-Cost EMI by covering the interest charges. |
| **Debit Card EMI** | Expands customer reach beyond credit card users, driving sales for mid-to-high-ticket items while ensuring upfront payments to merchants. |
| **Cardless EMI** | Attracts customers without traditional cards, offering a seamless digital approval process and enabling high-ticket purchases with upfront payment to merchants. |
| **Downpayment EMI** | Increases transactions by making purchases more affordable for customers, while keeping cash flow intact — the downpayment is received upfront and the issuer funds the rest. |

<Accordion title="EMI Type Comparison">

| Feature | Credit Card EMI | Debit Card EMI | Cardless EMI |
| --- | --- | --- | --- |
| **Eligibility** | Requires a credit card with sufficient limit | Pre-approved debit cards linked to savings accounts | Based on pre-approved limits from NBFCs or banks, no card required |
| **Interest Rates** | Standard, Low-Cost, or No-Cost EMI options | Similar rates; No-Cost EMI may be offered | Typically similar to other EMI options; No-Cost EMI may be available |
| **Customer Base** | Limited to credit cardholders | Broader reach, including debit cardholders | Wider audience, including non-card users |
| **Approval Process** | Instant based on credit limit | Pre-approval by the bank for eligible users | Digital approval using mobile number, PAN, or KYC details |
| **Payment Collection** | Billed to the customer's credit card | Direct debit from the customer's bank account | Monthly debit from linked bank account or wallet |
| **Best For** | Credit card users looking for EMI flexibility | Debit card users without a credit card | Customers without cards who want EMI flexibility |

</Accordion>

## EMI Categories to Suit Diverse Needs

<CardGrid>
  <Card
    title="Bank EMI"
    icon="store"
    description="Flexible payment solutions through partnerships with leading banks, ensuring broad accessibility and convenience."
  />
  <Card
    title="Brand EMI"
    icon="package"
    description="Brand-specific EMI offers supported by specific brands, giving your customers additional affordability on their favorite products."
  />
</CardGrid>

### Advanced Brand EMI Features

<Accordion title="Bundled Offers">

#### What is a Bundled Offer?

A Bundled Offer is a SKU-based offer where eligibility depends on the presence of all SKUs in a predefined combination. Offer economics are defined at the combination level, and individual SKU offers are overridden for bundled SKUs.

#### Advantages

| Advantage | Description |
| --- | --- |
| **Attach Rate** | Bundled offers improve the attach rate by incentivizing customers to purchase complementary products together, leading to increased overall transaction value. |
| **Average Order Value** | Encourages higher cart-value combinations, effectively increasing the average order value. |
| **EMI & Discounts** | Allows for differentiated EMI schemes and targeted discounts by pairing products, providing flexibility in promotional strategies. |
| **Multi-Bundle Cart** | Merchants can support multiple non-overlapping bundles in one cart, offering flexibility for customers to customize their shopping experience. |
| **Discoverability** | Enhanced discoverability for premium and accessory combinations allows customers to easily find complementary products. |
| **Seasonal/Upsell/Cross-sell** | Bundles drive seasonal promotions, upsells, and cross-sells without requiring any changes to the checkout process. |

#### How Bundled Offers Work

1. **Eligibility Check** — Eligibility depends on the presence of all SKUs in a predefined combination.
2. **Combination-Level Economics** — Offer economics are defined at the combination level.
3. **Override Individual Offers** — Individual SKU offers are overridden for bundled SKUs.

#### Constraints & Limitations

| Constraint | Value |
| --- | --- |
| Max SKUs per Bundle | 3 |
| Match Requirement | Exact Match Only |
| Cart Size Limit | 10 |

</Accordion>

<Accordion title="Split EMI">

#### Split EMI Overview

Split EMI (Equated Monthly Installments) is an innovative payment option that divides the cost of a product into two distinct payments:

| Component | Description |
| --- | --- |
| **EMI Payment** | A portion of the product cost is converted into EMIs (monthly installments), often with a subvention. The interest cost is subsidized by the merchant or a partnering financial institution, making the EMIs more affordable. |
| **Bullet Payment** | The remaining portion is not included in the EMIs and is instead charged as a lump sum at the end of the EMI tenure. This amount is typically 30–40% of the total cost. |

#### Main Aspects of Split EMI

- **EMI Tenure** — Time period after which the bullet payment is due.
- **Deferred Amount** — The bullet payment to be paid at end of tenure.
- **Scheme Code** — The scheme code that needs to be passed in the loan booking file.

#### Advantages

| Advantage | Description |
| --- | --- |
| **Increased Sales** | Makes high-value products more accessible through affordable EMIs, attracting customers who might otherwise be hesitant due to the high upfront cost. |
| **Customer Loyalty** | Flexible, customer-friendly payment options enhance the experience and drive greater brand loyalty. |
| **Higher Customer Value** | With increased loyalty and retention, customers are likely to make repeated purchases over time, enhancing their lifetime value to the brand. |

#### Example Calculation

| Component | Amount |
| --- | --- |
| Total Product Cost | ₹50,000 |
| EMI Amount (60%) | ₹30,000 — paid in monthly installments |
| Bullet Payment (40%) | ₹20,000 — due at end of tenure |

Customer pays **₹5,000/month for 6 months** + **₹20,000 bullet payment** at the end.

</Accordion>

## Additional Customer Benefits

<CardGrid>
  <Card
    title="No-Cost EMI"
    icon="check"
    description="Enjoy flexible payments with zero additional cost — pay only the product price in easy installments. The interest is fully subsidized by the brand or its partners."
  />
  <Card
    title="Low-Cost EMI"
    icon="trending-up"
    description="Enjoy flexible payments with reduced interest rates, making purchases more affordable over time. Subvention costs are shared by the brand or its partners."
  />
  <Card
    title="Standard EMI"
    icon="coins"
    description="Spread your payments over time with standard interest rates, providing greater flexibility for your budget. No subvention — the customer bears all the interest."
  />
  <Card
    title="Post-Cashback & Instant Discounts"
    icon="zap"
    description="Enhance your customer satisfaction with post-purchase cashback and instant discount options, providing immediate savings and added value."
  />
</CardGrid>

## Full Swipe Offer

A Full Swipe Offer allows your customers to pay the full transaction amount upfront using their card and later receive a cashback or discount. The funding for this offer is shared among multiple stakeholders, such as the brand or issuing bank. Unlike EMI options, this type of offer incentivizes purchases by providing immediate financial benefit to the customer.

<Callout type="tip" title="Example">
A customer purchasing a product for ₹20,000 may receive a ₹2,000 cashback, funded collaboratively by the brand and bank. The cashback or discount is either credited back to your customer's account after the transaction or applied directly at checkout, based on the offer terms.
</Callout>

### Key Benefits

- Attract more customers without directly lowering product prices.
- Drive sales while distributing the cost of the offer among stakeholders, making it more sustainable.
- Seamless integration into the checkout process ensures a smooth customer experience.

These offers are managed through predefined agreements between stakeholders, ensuring clear funding responsibilities, reconciliation, and transparency. Full Swipe Offers effectively enhance customer appeal while maintaining financial balance for all involved parties.