About us

A platform that puts merchants at the center

Every day merchants use our platform to increase revenue whilst reducing costs, complexity and risks. This gives us a unique opportunity to participate in their growth journey. We obsess about merchants’ needs, revenue generation strategies, last-mile retail transaction technologies, data analysis and experiences for their shoppers and customers.

We offer a full-stack merchant platform that is a unique blend of technology and financial solutions.

A platform that helps merchants grow their business

After two decades of working closely with merchants we understand their challenges and opportunities. We help merchants sell more, grow more and build more with greater efficiency. We serve merchants’ omni-channel needs. Leveraging technology and domain expertise, we cater to merchants of all sizes helping them to thrive in the changing global marketplace.

Our numbers speak

100,000+

merchant relationships

100+

leading brand partners

3700+

cities and towns

A story that is just beginning to unfold

Founded in 1998, we started by engineering a solution for a large scale, card-based payment and loyalty program in the retail petroleum industry. As our merchants’ needs evolved, we pivoted our business model in a renewed journey since 2012. Thereon, we pioneered the smart, cloud-based, unified point-of-sale (POS) platform. We have redefined the payments technology and fintech space whilst contributing to the creation of a global digital economy. And, this is just the beginning.

Today, we’re working with a maniacal focus on creating a product and services platform that widens access, accelerates commerce and automation for merchants in local markets. With a presence across 3,700 cities and towns across India and Malaysia and other parts of Asia, we are putting our knowledge and expertise in use for serving merchants, both large and small.

A growing network that opens new opportunities

We partner leading acquirers, issuers, and financiers to expand their reach to more and more customers through our merchants. Over 21 financial services institutions and 100 top global brands are part of our fast-growing network. The power of our network opens a wide array of current and new business opportunities for merchants. Leading national and regional departmental stores and retailers depend on our network to provide several value-led offerings such as equated monthly instalment (EMI) schemes, gift and loyalty programs.

Incorporated in Singapore, we are backed by Sequoia Capital, PayPal, Temasek, Actis Capital, and Altimeter Capital. Together, we’re transforming the way merchants leverage technology, financial offerings, and partnerships to grow.

Our Products

See how Pine Labs can help your business.


Read more >

Customer Stories

Merchants, big and small, have moved to our market-leading platform. Here’s why

Read more >