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About Us

Pine labs is a leading provider of retail POS (Point of sale) solutions that simplify payment acceptance, while creating business opportunities for Issuers, merchants and brands to connect with consumers.

Pine Labs began its journey with specialty payment and loyalty solutions for closed-user group applications for Retail Petroleum industry. Today it has evolved into a payment acceptance partner choice for more than 75,000+ retailers, ranging from large worldwide enterprises with wide network across India to locally-owned small businesses.

What makes Pine Labs a market leader today is constant innovation to develop new robust solutions which went beyond payment acceptance and helped retailers to acquire and engage customers at Point of Sale. Pine Labs merchants and partners get a robust platform to create new revenue streams with best in class value added solutions like Instant EMI, Instant Discounts, Cash Back Programs, PaybyPoints, Loyalty Solution, Gift Solution, e-Wallet, Targeted Promotions, Dynamic Currency Conversion etc.
Core Values

Simplicity

Simplicity

We strongly believe technology's role is not to complicate life but to make it simpler. Hence our products and solutions leverage technology to reduce complexities for our clients.

Team work

Team work

Teamwork is essential for competing in today's global arena, where individual perfection is not as desirable as a high level of collective performance. At Pine Labs teams are the norm rather than the exception.

Leadership

Leadership

Pine Labs provides a thriving entrepreneurial environment that encourages new ways of thinking, challenging set beliefs and taking calculated risks.

Innovation

Innovation

We believe, it is only through innovation that we can acquire a competitive edge over others in today's environment.

Customer focus

Customer focus

We believe that it is not enough that we deliver what customer asks for. We must go all the way to help customers to attain the goal that they engage us.

Excellence

Excellence

We strive for excellence in whatever we do. We give strong focus on continuous improvement in interactions with people, efficiency of processes, and the wellbeing of the organization

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