NOVA has been developed with an aim to help organizations derive maximum benefits out of their everyday interactions with customers and help them build long-term, sustainable and rewarding relationships. Nova Loyalty is specially focused on the communication to the customer at the moment of transaction. It is the only solution of its kind that not only delivers real-time rewards to customers for carrying out business with you but also allows you to receive customer feed-back in real-time.

• Sophisticated Rules Engine: – NOVA supports comprehensive business rules for Awarding and Redemption of points. Multiple rules such as based on item codes (SKU), amount, merchant code, time of the transaction, customer transaction history etc. can be applied to a single transaction. NOVA allows the flexibility of redefining the business rules for a loyalty program “on the fly”.
• Works in Real-time : – Nova offers a capability to identify every unique customer in real-time and deliver a personalized response and create a powerful ‘wow’ effect! Nova loyalty solution can work in both online and offline modes.
• Offers Multi-channel communication : – Nova enables you to reach your customers through multiple channels. In addition to real-time rich-content communication on charge slip, it is capable of reaching customers on mobile phones applets, SMS, emails, web.
• Detailed Customer Transactions History: – NOVA keeps a complete points and transactions history for each account which helps in data consolidation and analysis.
• Modular Architecture : – Modular architecture of NOVA allows organizations to tailor and scale the functionality into an application that suits their needs.
• Reports : – Exhaustive qualitative and quantitative reports for the various players involved to understand the efficacy of the loyalty program.

Nova is ideally suited for a bank which is both an issuer and an acquirer and that wants to enhance its multi-faceted relationships with its customers. At the heart of the Nova Banking module is the real-time Point-of-Sale loyalty rewards system which can either work as a single-currency issuer rewards programs or multi-currency merchant loyalty program.

An Acquiring bank can use its existing infrastructure of POS systems and network to offer real-time loyalty reward/redemption facility to its own card holders or its partner/ merchant card holders. Participating merchants can be offered incentives such as additional foot-fall as well as visibility and promotions in lieu of contributing to the Bank’s issuer loyalty program.

It can help banks deliver highly targeted, individual and relevant offers to customers, make the most of cross-selling opportunities by converting banks merchants’ network to a SMART DSA Network.

Nova Loyalty solution can be used by Merchants to offer a loyalty program that allows them to respond in real-time. The solution enables merchants to form coalitions and run ‘Mall Loyalty programs’ with an ASP option.

• Flexible and secure, loyalty solution to assist a wide range of different businesses
• Offers a cost effective solution can be easily integrated with Billing, CRM and Financial Accounting Softwares
• No need of expensive communication network and utilizes the existing hardware infrastructure
• Foster strong and long term customer relationship
• Enhances business volume and growth