Indian brands are only just starting to embrace the power of loyalty programs. Early adopters such as Shopper’s Stop, Bharat Petroleum and Tata Westside have had remarkable success with their loyalty initiatives. For example, Shoppers Stop captures 75% of revenue from its First Citizen loyalty base; Bharat Petroleum has 1.5 million members; and Tata generated a substantial share of Nano car sales through its existing Westside retail customer base.

Based on these success stories, other brands are now discovering the value of loyalty initiatives to maximize their marketing ROI. Especially in this market characterized by ruthless price competition and highly demanding customers, loyalty programs are driving down cost of acquisition, maximizing share of wallet and reducing churn.

Pine Labs has developed advanced loyalty solutions for Indian retailers and manufacturers. Its NOVA loyalty platform transforms every interaction into an opportunity to engage customers, extract valuable insights and encourage profitable consumer patterns. NOVA offers a real-time personalized response consisting of rewards, gifts, discount promotions, sweep-stakes, personal greetings etc. Best of all, NOVA is available on a Software-as-a-Service model – providing small retailers with the same tools as the largest national players at an affordable price.

• Real time: – delivers a truly personalized customer experience at the POS
• Holistic : – engages the customer across all touch points (POS, website, call center) and channels (in the store, SMS, email, online)
• Flexible : – delivers points, promotions, coupons, sweepstakes and personalized messages
• Easy to use: – combines complex business rules with intuitive interfaces to simplify management of a sophisticated loyalty program
• Low cost : – leverages new technologies like mobile phone as a loyalty instrument, available as SaaS model