Pine Labs :: Giftcard

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Shoppers Stop has been using Plutus payment solution from Pine Labs for over 4 years now and are pleased with the performance of the solution.

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In the fast-evolving world of Retail marketing, it is imperative to find new ways of attracting new and engaging existing customers to sustain sales growth. It is equally important for any organization to maintain and increase brand recognition to capture repeat customer visits.

Traditional Gift Voucher programs are designed to increase customer stickiness, but pose serious disadvantages compared to online Gift Cards: vouchers have intrinsic value and show high levels of shrinkage; vouchers can only be redeemed once, slowing customer adoption and lowering residual value (breakage); issuing and processing vouchers is a highly manual process that decelerates checkout processing; and lastly the form factor of gift vouchers poorly reflects the brand image of the retailer.

Pine Labs closed-loop Gift and Prepaid Card solutions enable merchants of any size to offer a branded card solution to their customers. Engage new customers, drive incremental sales and enhance your customers’ experience with a program tailored to your needs. Our turnkey solutions support closed-loop and multi-merchant redemption programs and provide secure distribution of your branded cards through 3rd party merchants.

Prepaid Payment Features:

Secure real-time payment solution : -

Retailers can advertise and display cards prominently in stores without fear of theft and fraud.

Multi-redemption model : -

Customers can spend the balance on their accounts over time, and reload the value at the POS using cash or credit cards. This allows retailers to lock in future revenue, achieve higher repeat traffic and win greater float and breakage income.

Secure mobile payments : -

Gift and Prepaid accounts can securely be bought and redeemed at the POS using a mobile wallet. This saves the cost of card production, extends an added convenience to the customer and allows for fast distribution, especially for corporate bulk orders.

3rd party sales and reload: -

Gift and Prepaid cards can be sold and reloaded at participating 3rd party outlets – greatly increasing reach and distribution.

Highly configurable card management : -

Marketing Team manages parameters centrally to support overarching marketing objectives. Team can set specific discounts, restrictions, validity, and artwork and store-level inventory to manage multiple card schemes targeted at different customer segments.

Corporate online sales : -

Corporate purchasing officers can place bulk orders, upload their end-user information and manage accounts conveniently online. It can even integrate with payroll systems to automatically deduct funds for prepaid accounts.

Customer self-service : -

Customers can check their account status, request replacements and purchase cards online.

Full-service solution : -

Pine Labs provides card production, customer enrolment, inventory management, and customer service for a one-stop solution suitable for small and large retailers.

Rides on existing POS infrastructure : -

The solution runs on Plutus application, requires minimal integration with Billing software and no hardware investment.